Over my lifetime obsession with Artist Management and Arts Administrative jobs I have read hundreds of articles, dozens of books, and looked into the lives of successful artist management teams with a microscope. Trying to learn the ins and outs of what makes these people successful is mind boggling sometimes. In LA everyone likes to put on a front. It is hard to decipher who is truly competent and who has a team of people that truly makes them and their company’s successful. During the last 10 years in the work force I have learned that there are three things I need in an art management job to be happy – teamwork among co-workers, well developed organizational structure, and great leadership.
Having co-workers you can depend on in the work place is vital to events going off without a hitch. If there is distrust in the workplace you have a tendency to try and do everything yourself which in most cases is not humanly possible without working seven days a week. So how do you trust the people you work with quickly when just stepping into a job? Get to know them outside of work and get personal. Don’t just talk about work. If meeting up outside of work gives you hives try connecting with individuals in the office one on one. You would be surprised how many people will open up when you include them in a project you are working on or asking for their advice.
Jonathan Dickins (Adele’s Manager) said, “If you have a short term focus, you are going to get short term results.” Having a lack of organizational structure is detrimental. I have worked in both structured and unstructured companies. Many that are unstructured manage all events, tours, and marketing within the event year, while structured companies manage all event aspects in a three to five year timeframe. Having that time allows for branding development, strategic marketing, and event expansion. How can a company grow if all you are ever worried about is getting through that year? The answer is it is impossible.
Finally, and the most important, strong leadership. Jimmy Iovine is one of the biggest names in the music business side of the industry. In a past Billboard magazine Iovine said, “Be careful not to breathe your own exhaust.” I think this statement encompasses why great leaders are great. Be careful not to look at everything you say as gospel. Know that you can be wrong. And understand that to bring the company up, you have to bring your team up first. The importance of how you approach your employees can be what makes you stand out as a great leader or horrible boss. If you are supportive and encouraging with a mix of level-headed toughness it is going to make everyone work just as hard as you do because there is a line of respect. In Aretha Franklin’s words, “All I’m asking is for a little respect, just a little bit.”